Roberto Cavalli Vodka Launches

-
Roberto Cavalli makes arguably some of the hottest clothes to adorn a woman. This guy is so good that his clothes turn almost any girl in to model status. He's also got the image going for him. His strong Las Vegas/South Beach lifestyle is well known and is a cornerstone of the martini set.

So, it's only natural that he launches a vodka in the ultra-premium range that sells for US$60 a bottle.

The whole concept smacks of Ralph Lauren and his "lifestyle brand" of marketing. The concept is to put your name on certain things that can increase your image. The link between fashion and drinking is thin at best, but it's all a consumable.

The vodka was launched in Florida, New York and California, and last month distribution was expanded to Chicago, Nevada and Massachusetts. By the end of the year, Cavalli vodka should be available throughout the U.S.

Cavalli Vodka - US$60 - [Distributor's Site]

Comments

Anonymous said…
I am a bar tender in Vegas. I tried this vodka made by the Cavalli house and it is probably the best vodka in the market. Very clean and refined. I guess Cavalli has the Midas touch.

xoxoxo
6:55 PM
Rick D said…
Nice to see that bartender's are reading the site, that mean's something. I'm just not sure what.

Upload some pics of you or someone drinking it to our slide show!
9:52 PM
Post a Comment

Popular posts from this blog

New Absinthe's on the market

-
Image
Only 8 months after real absinthe has become legalized in the U.S., the importers and overseas producers have really started taking advantage of the buzz and mystique that absinthe holds and launching like crazy here. With more absinthe launches than vodka lately, it may not be long until the brands are just as gimmicky. Three new absinthe's have launched this week in hopes of garnering early market share in a soon-to-be-crowded market. La Fee Absinthe Parisienne is made in Paris and has been around for a while as it's been sold in 20 countries for the last 10 years or so. The product is made by traditional standards and the owner of the recipe still approves each batch of La Fee. For a while, Lucid Absinthe was the only one you could get in the US as it wasn't made from the traditional Grand Wormwood (until March of 2007) so it could get away with going around the law. The producers guessed that the stuff that was considered a fake (but still very flavorful) wasn'...
Read more

Some thanks and virtual bartender

-
Image
As of last week we averaged over 1,000 users per day. That's pretty damned cool. I'm surprised to see it myself considering how poor we rank on Technorati, but Performancing.com doesn't lie! In case you live under a rock, the Virtual Bartender are girls that do as you command, just like any good bartender does. They each have a huge list of commands and the most recent version has two girls. The shot pictured is them doing Star Wars. But they make out, shake ass, and many other things (no nudity, but plenty of cheesecake). They seem to do a lot of stuff except being able to make a martini. Brilliant. Virtual Bartender - [beer.com] Tags: bartender , beer , thanks
Read more

Best Bonds Ever

-
1. Roger Moore 2. Timothy Dalton 3. Sean Connery 4. Lazenby 5. Sellers 6. Brosnan Craig is not a Bond, they just used the name to make action movies about a spy, not Bond movies.
Read more