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Thursday, December 22, 2005

High Price of The Beautiful Life

One of my friends in WeHo brought this article about the high price of a good, stiff drink in LA. With some bars charging as much as $14 for a Grey Goose martini (and $15 for a *well* martini). To wit:

At Katana, the hip eatery on the Sunset Strip, a martini made with Ultimat Vodka runs a cool $18. At the Standard Hotel’s Rooftop bar downtown, a Grey Goose vodka martini rings in at $14, while a classic vodka martini at the venerable Hotel Bel-Air can be had for about $16.
Personally, I don't think this bodes well for the longevity of the popularity of the martini. Though people may buy one or even two, their 3rd drink or their generosity to buy the table one may not be extended. Over time, people will not admit that they just cost too much, but will just stop ordering them in favor of something that is a little easier on the wallet, especially considering that you could almost buy your own bottle for the price of some of these. That in itself becomes a justification. When martini's were $10, they were still more expensive than the other $5-8 mixed drinks, but at least it wasn't as much as a bottle. Now that it is, it's just not as easy to justify buying that round.

With These Prices, Forget About a Hangover [LA Business Journal (Subscription Required)]

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