Martini Groove

When five stars wasn't enough for some hotels, they invented the six star designation in order to separate themselves from the ghetto five star hotels.  They wanted you to know that not only could you get your shirt laundered overnight but they would also put it on for you and take your place at the boring convention you were in town for. "Signature Premium" means that the alcohol within the bottle is very high-end but it also has features that allow it to rise above mere "Premium" designation.  In the case of Mendis Coconut Brandy means that the alcohol will have a short run, artistic expression, and signature markings on the bottle. The bottle not only has the Mendis and Luma names on it but it also comes with a pair of ML cufflinks adorned with Cognac-colored diamonds set in 18 carat white gold.  The cufflinks let the whole world know that you dress like you drink.  You can see a video of the cufflinks, swirling about and hypnotizing you, right here .  ...

Mendis is an ultra-premium coconut brandy that is going to launch this Fall. It is the world's first coconut brandy which makes me wonder how it gets its "ultra-premium" designation. In order for something to be considered ultra-premium there would have to be something out there to benchmark it against. Kind of like how Domino's has a "medium" and a "large" pizza but no "small" when the very term "medium" implies that it's "between" something. Mendis is letting some happy soul purchase the very first bottle off the line for a cool $1 million dollars. That $1M buys you the signed first bottle, a certificate of authenticity, a luxury trip, and personal security. The second bottle off the line is being given away from their website which will be awarded on July 17, 2007. Mendis coconut brandy is a 100% all-natural clear brandy distilled from the essence of the coconut flower. It is matured for a minimum of two year...