Marilyn Winery started in 1985 by releasing a new vintage of Merlot every year on her birthday (June 1), each with a different picture. This wine doesn't have the taste of a lot of gimmick wines and actually rivals many of the good-tasting value-priced Merlot's.
They now have released The Velvet Collection which has the nude picture of Marilyn that launched Playboy on the bottle. Due to the Great Wine Warehouse Fire of 2005, most of the collection was destroyed, therefore making this extremely popular wine even more collectible (The first edition of the Marilyn Merlot now sells for around $3,500 at auction).
Marilyn Wines [site]
Story via Vinography [blog]