One of the more annoying things about most wine bloggers is that a lot of the writers think they "get it" and they're "down to earth" yet rant on with articles that show just how little they understand of the market they're trying to reach. Fermentation is an excellent example of this whereas Uncorked is not. (Note: Fermentation, however, IS a good source of information. Just important to take it with a grain of salt.)
Mark Fisher writes well, keeps it interesting, and doesn't rant over and over again on certain subjects that most of us don't really care about. Maybe it's because he's not based in Northern California and has to write for an audience that is still warming up to the wine idea. (Full disclosure: Martini Lounge is based in NoCal).
One of his latest articles goes in to how companies view the young market and exactly how they like to push their products. He talks about his experience with a company named ShotLuge (Pictured) and how they talk about using a "hot, dynamic female" to sell the product at the bar. As always, a good read.
Shotluge [Terrible company site]
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