Advertising love for 42 Below

I like that a few companies are moving away from the "Look how classy we are" snobbery around their advertising. I love the snobbery but it's also nice to see something different than lounge music with some hot girl in the background.

42 Below vodka is a damned fine one and their new advertising campaign is pretty sweet. Plenty of Russian Communism looking stuff and one of the funnier Internet only commercials out there.

If you get a chance to try the vodka you'll like it too. Nice and crisp and it doesn't have the bitterness that you get from some other vodkas after drinking half of your martini.

Hilarious Commercial [42Below site]
42 Below [Company Site]


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