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Wednesday, March 08, 2006

Sex sells wine

Well, maybe it doesn't sell so well. The infamous Cleavage Creek winery is up for sale for a mere US$460,000. I've never even seen these wines reviewed, so I have no clue as to their quality, but their gimmick is a hot girl on the cover of every bottle. They're even in the process of determining who their next cover girl will be.

With the sheer amount of labels out there, a gimmick doesn't hurt, but I have to imagine that this gimmick isn't working well enough to keep the current owner interested in keeping the place. But you don't go in to the wine business because you're looking to get rich, do you?

Cleavage Creek for sale [Wine Enthusiast]
Cleavage Creek winery [Product Site]
via Fermentation

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