Fighting fires with vodka

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Two of the coolest things on the planet, vodka and firefighters, are coming together. Ivanabitch vodka is setting up the campaign, "Cheers to our Hardcore Heroes" which will see a percentage of Ivanabitch revenue going to national and local firefighting organizations.

The program has full endorsement of a lot of firefighting organizations as a way to raise money for equipment and training at many volunteer firefighting companies.

It's great to see a company making a significant contribution to a cause they believe in, not just the usual tax write-off lip service we usually see. If you're a distributor and order the vodka for a fundraiser, they'll even give you 10 free shirts to giveaway. Nice work.

I really like this promotion and idea, you'll see a lot more coverage of it here as the information comes.

Vodka Company Fundraises For U.S. Firefighting Organizations - [Press Release]
Fire Services Fund - [Ivanabitch Vodka]

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