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Wednesday, April 05, 2006

Roth goes Nationwide

One more note on the new Roth Grape Vodka. Beam is now taking it nationwide rather than just the few good restaurants and bars here in CA.

It's worth noting that the famous French Laundry restaurant serves the stuff and must be pushing it quite a bit because every release seems to talk about it. French Laundry are epicurian geniuses, but what happens when the upscale local steakhouse starts selling the stuff? I don't expect it will work well.

I'd like to hear from someone who has tasted the stuff and doesn't work for Beam and doesn't think that it sucks.

Beam Wine to take Roth nationwide - [San Francisco Business Times]