The headline should read "An over-rated vodka buys an under-rated one" but I don't write the stuff, I'm just the messenger.
Under the terms, Danzka vodka will continue to produce the stuff under licenses for the next 5 months while Belvedere takes over marketing and distribution, which should be a nice boost for Danzka. What happens after the initial 5 months wasn't stated.
Having Danzka out from under the thumb of V&S (makers of Absolut) will give it some good street cred too.
Belvedere to buy Danzka Vodka - [Just-drinks.com]
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