Smirnoff's top shelf vodka is getting a new look. The idea is to get it away from the antiquated look and the familiar label of a cheap vodka (Smirnoff Red) and show that they're making a serious entry in to the market of good stuff.
And we all love good stuff.
I have yet to find it in the US and non-vodka places (though I know most Vodka bars import it), but it is full of tasty goodness and we love that too.
If you're in the UK, it's pretty much everywhere.
New look for Smirnoff Black in UK - [Just-drinks.com]
Smirnoff Black - £ 17.29 - [thedrinkshop.com]
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