Snow Leopard Vodka
It seems that the universe won't allow just one vodka to launch at a time. Vodka's have gotten higher energy, different tasting, and now they're getting...more ethical.
Snow Leopard Vodka is going to donate 15% of all of it's revenue to the Snow Leopard trust. A group established in 1981 to save habitat for the very endangered animal in its central Asian habitat.
The vodka is made in Poland from a Spelt grain blend. The plan is to start selling it in the UK, namely London, and grow it from there. They hope to be able to donate US$1M a year. The bottle sells for US$67 a bottle.
Ethical vodka launch to aid snow leopards - [brandrepublic.com]