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Thursday, June 15, 2006

Touch Artisan Vodka

I mentioned a few weeks ago about how vodkas seem to be coming out of Florida like crazy. One would think that in order to launch a new vodka in the US, you have to start in Florida.

It does make sense though. It definitely has a good base of customers, good distribution touch points for the East Coast and overseas, and you can do some sexy launches in South Beach or Hollywood and the like in order to promote the product.

Touch vodka is competing with some heavyweights but is doing well by not competing with them at all. This honey based vodka produces only 500 bottles a month and is just as good as a sipping vodka as a unique mix for interesting drinks. Its tones of honey and light-sweet taste without being syrupy is quickly becoming well known.

Florida Vodkas Make Good - [theledger.com]
Touch Vodka - [Product Site]


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