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Thursday, July 27, 2006

Online wine sales blowing up

The Inertia Beverage Group, the company that was my whipping boy about RadCru.com, has put up a press release that's talking about the explosion of online wine sales over the last year.

They've seen growth within their own client base of wineries grow by 423% across 250 wineries with a 1400% increase in Pinot Noir sales alone. Showing that the direct-to-consumer market is really starting to take off even more so than going through someone like wine.com.

They're also making sure to justify the existence of Radcru.com with the stat that only 7% of wines sold through their front-end were $19 or less. Though it'd be nice to know exactly how many wines they have that actually cost $19 or less vs. over $19. The 7% number could be a very good one or a crappy one.

Inertia Beverage Group Report: Online Wine Sales Increasing Dramatically - [DrinksMediaNewswire.com]


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