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Wednesday, August 09, 2006

Havana Club Rum returns

Way back in the 30's, when Cuba wasn't being run by a guy with severe intestinal problems, Havana Club rum was the top-notch rum for everyone.

When Castro came to power in 1959, he took the plantation and the trademark and produced the rum for sale, but without the secret recipe for creating a rum that would make people want to drink rum.

Bacardi USA has found the family recipe and has started producing it under the original Havana Club name, ensuring market confusion for rum drinkers everywhere. Though the fact that the mojito is now the #1 rum drink, I'm sure few will be able to tell the difference with the strong mint flavors packing their punch.

The whole thing is now mired in legal battles but Bacardi has recently won the trademark with the US Patent and Trademark office saying that the owner of the Cuban version, cubaexport, has no right to it. As for now, the rum is going to ship to Florida to start and then to the rest of the U.S. Why does Florida get all the good stuff? It's California with more Monster Trucks.

Havana Club Rum Resurfaces in U.S. - [chron.com]


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