Whisky author and guru Charlie MacLean is starting SingleMalt.tv to bring to the Internet a channel that will be focused purely on Single Malt Scotch Whisky. He believes that getting something like this out will make it very easier for advertisers to focus their dollars on the specific markets they want to hit.
The site got 5,000 users within the first two weeks and is charging just over US$37 for a year's subscription. Not a bad deal for a full year of info on your favorite libation.
Whisky galore: a TV channel just for Scotch - [scotsman.com]