Making wine on the web

San Francisco-based community winery Crushpad is collaborating with wine podcaster Alan Baker to make a wine billed as the first ever variety created with online consumer collaboration, called Pinot 2.0.

The project uses Crushpad’s new community winemaking website, Crushnet, to bring together wine enthusiasts into a “Rat Pack” group during the process of making an Anderson Valley Pinot Noir from Wetzel Vineyard. Baker will broadcast the complete winemaking experience live on the Internet.

Baker, known as the “Cellar Rat” under the project, will invite members to participate in winemaking decisions, facilitate discussions with wine experts, and create downloadable video and audio pieces to keep members involved in each step.

Crushpad hosts web-constructed wine - []


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