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Thursday, December 14, 2006

A bottle of wine and a glass, to go!

Australia's grape glut is creating some amazing marketing efforts, including this one by Hardy Wine Company, Australia's biggest wine producer.

"The Shuttle" is a single serving of wine that comes with it's own plastic cup attached to it, making it easy to take with you just about anywhere, though I have a feeling that the big money here is selling it to the airlines. The concept was initially designed for the Australian season of Cirque de Soleil so that they could make sure that no glass containers were in the crowd.

When you twist the top it opens the bottle and releases the glass at the same time. The easy-to-use wine comes in Shiraz and Chardonnay and is only available in Australia right now with a launch in the UK later in 2007.

Firm combines wine bottle with glass