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Wednesday, February 14, 2007

Tommy Bahama is extending it's brand by offering up an "ultra-premium" rum direct from Barbados. That's an island!

The rum comes in two flavors, Tommy Bahama White Sand Rum and Tommy Bahama Golden Sun offer up two different styles of rum. The White Sand flavor is crisp and clear and aged 2 years and the Golden Sun flavor is aged 3 years and is an amber rum with more flavors such as coffee, roasted nuts, and sweet pralines.

Both rums are kept at low alcohol volumes while they age to increase flavor and done in small batches.

They plan to launch in Spring of this year and you'll probably be the first to know as they have a massive marketing campaign going in to just about every magazine you can think of.

Tommy Bahama Rums Launch