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Monday, April 02, 2007

Million Dollar Coconut Brandy

Mendis is an ultra-premium coconut brandy that is going to launch this Fall. It is the world's first coconut brandy which makes me wonder how it gets its "ultra-premium" designation. In order for something to be considered ultra-premium there would have to be something out there to benchmark it against.

Kind of like how Domino's has a "medium" and a "large" pizza but no "small" when the very term "medium" implies that it's "between" something.

Mendis is letting some happy soul purchase the very first bottle off the line for a cool $1 million dollars. That $1M buys you the signed first bottle, a certificate of authenticity, a luxury trip, and personal security.

The second bottle off the line is being given away from their website which will be awarded on July 17, 2007.

Mendis coconut brandy is a 100% all-natural clear brandy distilled from the essence of the coconut flower. It is matured for a minimum of two years in Hamilla wood casks. Mendis has a subtle taste of coconut with a velvety sweet texture and unmatched smoothness.

Mendis Coconut Brandy
via The Spirit World