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Monday, April 09, 2007

Texas Vodka

While everyone else was thinking of a mega-market vodka with shiny bottles and some sort of color to add to it, Tito Beveridge was quietly making a small batch vodka with his bare hands, the help of 17 credit cards and some Texas know-how.

160,000 cases a year later (up from 4,000 in 1998), the 4-times distilled vodka is the fastest growing brand in the US and available in every state but Iowa, and we all know what Iowa stands for.

The vodka bottle looks more like a tequila label than vodka, but its rave reviews and popularity shows that you don't have to have Paris Hilton pushing it or a $10,000 diamond floating in the middle to get it out there and sell well.

Tito's Vodka
- US$18.99