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Monday, May 14, 2007

Budweiser's new vodka name gets analyzed

Here at Martini Groove, I just put the stuff up and call it like I see it, but there are those out there who go deeper and actually think about what they write. Though I have no concept of this, I can appreciate when someone does it.

When I posted about Budweiser's new trademark for a name for their vodka, Strategic Name Development went the extra mile and did an exegesis on the name, they also dug deeper in to the follow-up story to find that the vodka would consist of pomegranate and açaí (a native South American fruit).

Read the whole story here.