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Monday, February 11, 2008

Vodka University

In 42 Below's short history they've come up with some of the most innovative, clever, and tongue-in-cheek ads out there. They almost always cross the line and go well beyond it, then they put it on YouTube just for posterity.

Vodka University is one of their creations and teaches you some of the basics of bartending in a not-so-basic way. They cover necessary items like shaking, pouring, and, my personal favorite, rimming.

Oh yeah, the vodka's not so bad either.

You can do a search on YouTube or use the power of the Quicktime plug-in to check out the whole experience at