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Tuesday, May 20, 2008

New Amsterdam Gin Launches

Yay! More and more gins are popping up and I couldn't be happier.

New Amsterdam (the original name for New York) is based on gin's Dutch origins and comes from...Modesto? EJ Gallo are launching the gin that has a lighter emphasis on the juniper berries and includes light citrus flavors to balance it out. Sounds like it'd be another good "crossover gin" for those vodka lovers who think they hate the stuff.

I'm not sure if the PR for the gin will crossover in to Fox's hot new show "New Amsterdam" which is about this guy who is immortal until he finds his true love and marries her. Whoever put that show on after American Idol was DOING THEIR JOB! Anyway, the character is in A.A., so maybe the crossover's not such a good idea.

The gin has already won Gold Medals at the San Francisco World Spirits Competition and is priced to move at US$13.99 for a 750ml bottle. It launches nationwide on June 1.

New Amsterdam Gin

1 Comment:

Stagnant Artist said...

My job actually did the opening of this at the Rainbow Room. We created a large scale ice sculpture of the bottle.