Tequila Herradura sent me this e-mail and I thought I'd share it. I used to think that "speaking tequila" meant "Oh my God, I can't do another one. No really, I get really messed up on tequila, it makes me do crazy things. I can't. Well, ok, one more."
I edited out some of the marketing speak:
1. Speak to its origins
2. Choose wisely
If you think all tequilas are the same , you’re wrong. When ordering tequila at a bar, keep the following in mind:
3. Sip it, don’t shoot it!
You know you can’t impress anyone by taking a quick shot of tequila, right? Unless you’re drinking a margarita on the rocks or another cocktail, order it neat in a snifter glass to best enjoy its complexity.