Absolut's Grammy Commercial
I'm liking Absolut's new ad campaign a lot more than their old one. Their latest shows what the world would be like if the currency was Acts of Kindness. Pretty clever. Check out the video:
New Absinthe's on the market
Only 8 months after real absinthe has become legalized in the U.S., the importers and overseas producers have really started taking advantage of the buzz and mystique that absinthe holds and launching like crazy here. With more absinthe launches than vodka lately, it may not be long until the brands are just as gimmicky. Three new absinthe's have launched this week in hopes of garnering early market share in a soon-to-be-crowded market. La Fee Absinthe Parisienne is made in Paris and has been around for a while as it's been sold in 20 countries for the last 10 years or so. The product is made by traditional standards and the owner of the recipe still approves each batch of La Fee. For a while, Lucid Absinthe was the only one you could get in the US as it wasn't made from the traditional Grand Wormwood (until March of 2007) so it could get away with going around the law. The producers guessed that the stuff that was considered a fake (but still very flavorful) wasn'
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