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Tuesday, May 25, 2010

Absolut Brooklyn

I've been a pretty big fan of the Absolut city series since the first one out of New Orleans.  Now, Absolut has teamed with Spike Lee to bring you Absolut Brooklyn.  Let's hope they do Brooklyn better than Domino's did.

They've gone all out on gimmick for this whole series but most of the flavors have done a pretty good job of backing it up.  For Brooklyn they even changed the usual seal on the bottle and added some spikes to it.  Now that's fancy!

Spike Lee did the design on the bottle and tried to match the feel of the red apple and ginger flavor inside.  On the heals of the launch, Absolut is donating US$50,000 to Habitat for Humanity in NYC.

Look for it starting in June.

Absolut Brooklyn

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