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Monday, February 27, 2006

Most expensive retail vodka

In the latest marketing gimmick to try and sell a vodka, Diaka has come up with a nifty one. They filter the vodka with diamonds.

Not just any diamonds, mind you. These diamonds are up to one carat and the filtration process is patented. Though I haven't been made aware of the unique capabilities of a diamond to absorb impurities in order to create a cleaner vodka, who am I to question it? They have a patent for this, people!

This vodka is *so* viable that the company has put out a press release that everyone, of course, picked up on. Yet, none of the releases say how much it will be, where to get it, or even a website for the distribution company. Is Vodka turning in to the new .com?

Filtered with actual cut diamonds [PRNewswire]
Related: The other gem vodka [Martini Lounge]


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