Self-cooling can gets a brand

I covered the self-cooling can a short time back and it seems that now Miller has latched on to it for it's ability to quickly cool a beer by 30 degrees. At the time of launch I was skeptical that it even existed but Miller has proven me wrong.

They expect that camping and fishing will drive initial sales, which makes sense. Except the cans to be on the shelves by mid-2007.

Miller beer to be first to use (Cold Can) Technology - []


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