I posted how underwhelmed I was at Radcru's launch of their wine here. Paul Mabray, the CEO of Inertia Beverage Group, the people who are the engine behind Radcru, responded in comments. It's important enough to post here (since no one reads anyones comments except their own or responses to their own):
Thanks for mentioning RadCru - we are their partner, Inertia Beverage Group. I understand what you are saying about the pricepoint of the wine. Trust me, the wines will vary in price but the one thing we will try to help them maintain is a selections of hard to find wines from artisan producers or hard to get wines from the larger wineries. And sometimes they will be able to pull a major discounting deal from a quality boutique producer. I think that the offerings will not appeal based on price but the desire to explore new great wineries from around the world. It is for the explorer wine consumer who is willing to take a risk. Also remember that these wineries often are sold out of their wines and they never discount so RadCru being able to negotiate reduced shipping is incredible for an allocated wine.
I look forward to the continued review of the wines they display - we have seen a huge response from the Titus and hope to see it continue to grow so that other consumers can find unique and artisan brands to try.
Inertia - Powering the Wine Revolution
---Paul Mabray - CEO
I was under the impression that any wine commerce site wants to sell as much wine as possible. Though catering to a wine explorer is great, it's very easy to explore wine without a lot of effort. Wine shops abound and I don't have to pay for shipping. Even if the lot is only 190 cases (Like the current offering of the Acier Chardonnay 2004), it doesn't mean much to anyone if they don't all sell. Okay, you gave me $3 off per bottle, big deal.
I did a comparison with Winesource.com on purchasing 3 bottles of the Acier. Through Winesource, paying full price ($19/bottle) it was still cheaper to purchase through Winesource than Radcru thanks to shipping, by $8.16. That discount didn't do much for me.
The wine market is a bitch right now and it's only going to get worse as the grape glut from Australia really hits home and even more states come online with shipping their grapes. Radcru's going to have to get a lot better if they want to show significant growth.
Oh, and this is for any wine site, not being able to calculate shipping until *after* I enter my credit card number is a pain in the ass. Stop.
Radcru.com - [radcru.com]